Lilit Hakobyan, TUFENKIAN HOSPITALITY, PR and Advertising Manager
Armenia is yet undiscovered, attractive cultural and natural tourist destination with rich historical background. It has vast potential for developing of tourism - it is an old country with rich history, traditions, millennial culture and virgin nature. However, tourism cannot be developed to any significant degree until proper accommodations are established, which enable visitors to enjoy the country, and which in fact may become a reason to visit it.
Remarkably, Armenia had no hotels in the countryside, and guests were required to make long-term trips to its numerous historic and scenic locations from the capital Yerevan.
The goal of Tufenkian Heritage Hotels is to create
a chain of hotels throughout the countryside of Armenia, which will attract
foreigners, expatriates, and locals to visit Armenia and its regions.
The Tufenkian Heritage hotels promote eco-tourism
by using solar energy, special waste and water treatment system in all
villages where the hotels are constructed. They
From the chain the gateway hotel Avan Villa Yerevan and Lake Sevan hotel complex are already operating. The hotel in northern part of the country is under construction. It is planned to finish it by spring of 2004. The 4th hotel drawings in the winery region of Armenia are also being developed at present.
The second phase of the project includes building hotels in Gyumri, Syunik and Lake Sevan.
Underdeveloped state of Armenian tours providers
has been preconditioned by the absence of quality accommodations in the
regions. Being the first mover in this respect, Tufenkian Hospitality
and Tours makes development of other Armenian travel agencies, via offering
tours in these destinations possible. The company has been developing
its own tours function- tailored to the needs of the target clientele,
as well as fitting to the hotels' heritage/cultural/historical concept.